Phillips, WI — A devastating car accident earlier this week has left the community of Phillips grieving the loss of Bob Morrison and his 8-year-old son James. The crash, which occurred as the family was on their way to a back-to-school event, also left Bob’s younger son, Luke, hospitalized with minor injuries.
According to family and friends, Naomi Morrison was waiting with excitement at the school on the evening of the accident. She expected her husband and two sons to arrive so they could meet teachers together. Tragically, Bob and James never made it.
Authorities confirmed that Bob and James were both killed in the crash, while Luke, a first grader, was airlifted to the hospital and is expected to recover physically.
Bob Morrison: A Devoted Husband and Father
Bob was known throughout Phillips for his warmth, love of the outdoors, and dedication to his family. Fishing was one of his greatest passions — a pastime he enjoyed year-round, whether competing in ice fishing tournaments with Naomi or casting lines on summer days.
This past summer, Bob and Naomi poured their energy into creating a sustainable garden and expanding their farm livestock. Their shared vision reflected not only their commitment to building a life together but also their dedication to raising their children with love and purpose.
Just a week before the accident, Bob had proudly completed his final HVAC licensing and was preparing to launch a new business with a close friend. Friends say he was eager to embark on this next chapter, excited about the future for himself and his family.
Remembering James
James, a third grader, was described as a kind, polite, and adventurous child with a love for the outdoors. His laughter often filled the home and he spent countless hours exploring alongside his younger brother Luke.
His early life began with challenges — he spent his first weeks in the NICU — but he grew into a healthy, joyful boy with a smile that mirrored his mother’s. Naomi, who also taught art at his school, cherished the chance to see James every day. Unlike many children, James loved having his mother as his teacher, often beaming with pride at the connection they shared.
A Mother and Son Left Behind
Now, Naomi and her youngest son Luke are left to face life without their husband and father, brother and son. Friends describe Naomi as devastated but determined to stay strong for Luke, who continues to heal physically while carrying the emotional weight of the loss.
The family’s supporters have launched efforts to help with funeral expenses and daily needs, urging the community to come together during this difficult time.
A Community in Grief
Phillips residents have expressed deep sorrow at the tragedy, remembering Bob and James as two lives gone far too soon. Friends, neighbors, and local organizations are rallying around Naomi and Luke, offering prayers, meals, and financial support.
How to Help
A verified GoFundMe page has been set up to assist Naomi and Luke with funeral expenses, living costs, and ongoing support. Community members and well-wishers can contribute or share the fundraiser to help ease the family’s burden during this heartbreaking time.
🔗 Support Naomi and Luke After Tragic Loss
“This accident has shaken all of us,” one community member shared. “Bob and James brought so much joy to those around them. Now it’s our turn to surround Naomi and Luke with love and strength.”
The loss of Bob and James Morrison has left an irreplaceable hole in the community. As Naomi and Luke face the long road ahead, the people of Phillips are standing together in grief, love, and support.